Ortho Movement, a leading brand in the Nordic region for sports and training accessories, is proud to announce an expanded collaboration with Apoteket, one of
Sweden's largest pharmacy chains. For the 2024 autumn and winter season, Apoteket will offer a wide selection of Ortho Movement’s innovative Sport Medic products.

The Ortho Movement Sport Medic series is designed to support both everyday exercisers and elite athletes by providing products that help individuals get more out of their training or activity in a safe and comfortable way. The new range is available at Apoteket and includes:

• Wrap Tape: Ideal for providing support to joints and muscles during sports activities.
• Kinesiology Tape: Helps improve muscle activity and blood circulation, aiding recovery and reducing pain.
• Elbow Strap and Knee Strap: Designed to offer targeted support and comfort for elbows and knees, making them perfect for individuals with rehabilitation and prehabilitation needs.
• Resistance Band: A versatile training tool that helps strengthen muscles and improve flexibility.
• Skipping Rope: Perfect for cardio training, helping to improve endurance and coordination.

"We are proud to introduce our Sport Medic series at Apoteket," says Oscar Andersson Rhönnander, Commercial Manager for Ortho Movement in Sweden.

"Our goal is to offer quality products that help people maintain an active and healthy lifestyle. The collaboration with Apoteket provides us with a fantastic opportunity to reach more people who can benefit from our products."

Apoteket sees the partnership as a natural step in offering its customers a wider range of sports and training products, especially for those looking to optimize their training results through supportive and recovery-enhancing tools. "We are excited to introduce Ortho Movement’s Sport Medic series into our range," says Gabriella Haag, Category Manager for Training at Apoteket.

"These products fit perfectly into our offering for customers who want access to high-quality sports medical aids. Together, we can offer a comprehensive range that supports our customers' health and well being."

Ortho Movement’s new Sport Medic range will be available in 261 stores as well as online from autumn 2024. For more information about the products and where to purchase them, visit Apoteket's website or one of their stores.