Press & Media

Ortho Movement Expands Further in Denmark together with Matas 

Ortho Movement, a leading brand in the Nordic region for sports and training accessories, is proud to announce that a significant part of its product portfolio is now available at the Danish retailer Matas. This partnership marks a milestone in Ortho Movement's international expansion, making it easier for Danish consumers to access the company’s high-quality and ergonomic products.

Matas is one of Denmark's most renowned retail chains, with over 250 stores and a strong online presence. Through this collaboration, Matas customers will gain access to Ortho Movement’s wide range of products, including their popular Powergel Insoles series, various Activity Insoles, Sport Medic products, and Activity Shades, all designed to meet the needs of both casual exercisers and elite athletes.“This partnership with Matas is a major step for us,” says Oscar Andersson Rhönnander, Country Manager at Ortho Movement. “We are excited to launch with a partner who has such a strong presence in Denmark and are on the forefront of expanding their range of product categories in order to meet the needs of their growing customer base.”

Ortho Movement's products are developed with a focus on functionality, sustainability, and innovation. By combining modern technology with a deep understanding of the body’s movement patterns, the company aims to improve the quality of life for its users.

The launch at Matas includes the following product categories:

  • Powergel Range: High-quality gel insoles tailored to meet individual needs.
  • Activity Insoles: Designed for athletes requiring maximum support, relief, and cushioning, adapted to the movement patterns and demands of various sports.
  • Sport Medic: Flexible and supportive tapes and accessories designed to reduce strain and stabilize joints during physical activities.
  • Activity Shades: Sport sunglasses tailored for different sport activities.

The products will be available online via Matas’ website.

Ortho Movement

Ortho Movement is a Swedish brand specializing in activity-based sports and training accessories. With a focus on functionality, quality, and innovation, Ortho Movement strives to enable people to move with comfort and safety in all situations.

The Active Brands Group Scandinavia AB

The Active Brands Group Scandinavia AB is the parent company of Ortho Movement and is responsible for distribution and brand development in the Nordic region.

Oscar Andersson Rhönnander

Country Manager Sverige

Contacts:
Oscar Andersson Rhönnander
Country Manager for Ortho Movement Sweden
oscar@activebrandsgroup.se