The joy of Movement
The OM mission: Breaking the human limits to experience more.
At OM we believe that incredible things happen when humans move. To be able to enjoy being in motion and pursuing our passion helps us to not just feel good, but also enjoy life. Erasing the limits of what are body and mind can do helps us unlock our true potential so that we can explore and discover like never before. To feel nothing so that we can experience everything.
A group of people, with one shared passion: To move effortlessly to experience more.
We introduced the first OM upgrade insole in collaboration with a major Nordic sports retailer during the Football Insole era. The positive response was tremendous and it sparked a surge of interest in activity-specific insoles both locally and globally.
To meet the demand for activity-specific insoles, we developed six more varieties. However, we recognized that insoles were not a product that non-users would want to invest in or show off. By creating a simple, activity-specific design and offering entry-level options, we hoped to change their perceptions.
In addition to the Upgrade range and the wrap tape we created a Standard range aimed at those taking their first steps into using insoles. Our customer base expanded into new markets, where Thailand was particularly enthusiastic about our concept.
We collaborated with a retailer and a feet scanning brand to develop an OM scanning system. Over the years, we refined our products, added new ones, and completed the Powergel Range.
During 2022 and 2023, we broadened our focus from just insoles to developing a wider range of products. We have now introduced other human-centric products like straps, a wider range of tapes and shoe care items.
Moving forward from 2023, we will continue to increase our focus on sustainability and environmental responsibility throughout our entire product range.
We introduced the first OM upgrade insole in collaboration with a major Nordic sports retailer during the Football Insole era. The positive response was tremendous and it sparked a surge of interest in activity-specific insoles both locally and globally.
To meet the demand for activity-specific insoles, we developed six more varieties. However, we recognized that insoles were not a product that non-users would want to invest in or show off. By creating a simple, activity-specific design and offering entry-level options, we hoped to change their perceptions.
In addition to the Upgrade range and the wrap tape we created a Standard range aimed at those taking their first steps into using insoles. Our customer base expanded into new markets, where Thailand was particularly enthusiastic about our concept.
We collaborated with a retailer and a feet scanning brand to develop an OM scanning system. Over the years, we refined our products, added new ones, and completed the Powergel Range.
During 2022 and 2023, we broadened our focus from just insoles to developing a wider range of products. We have now introduced other human-centric products like straps, a wider range of tapes and shoe care items.
Moving forward from 2023, we will continue to increase our focus on sustainability and environmental responsibility throughout our entire product range.
A global movement
Our global impact is a testament to our commitment to promoting movement as a way of life. We are inspired by the progress we see in our community and the positive impact that movement has on peoples lives. We will continue to provide innovative products and educational resources that support the movement community around the world.
More on the movement
From the OMniverse
These are the stories that made us. From a mountain side climb to a stroll in the park - brought together by the common passion for movement.
Energized by nature
We zoom called Freya to get more information about her passion and way of looking at things.
A dream of joy
We wanted to know more about Calle’s passion and zoom called him to get more of his tips and secrets.
Hanging on a cliff
Climbing the unclaimed walls of the alps, skiing the unridden slopes, and rescuing the exposed.
Move better, experience more
Our guides are designed to provide our customers with a clear path to achieving their movement goals. From beginners to advanced athletes, our guides are tailored to meet the needs of every level of fitness and mobility.
At OM, our guides are the backbone of our approach to movement. They empower our customers to take control of their own movement journey and achieve their goals with confidence and ease.
More on guides
OM athletes
We are proud to have a team of athletes who are passionate about movement and performance. Our athletes come from different backgrounds and disciplines, but they share a common goal - to push their limits and achieve their goals.
More on athletes